Dream Crazy

Every commercial has a goal behind it and a story to tell. I want to give you a mini analysis of a TV commercial that I found interesting and memorable. The commercial I have chosen is the Nike "Dream Crazy" commercial, featuring former NFL player Colin Kaepernick.
The product being advertised in this commercial is Nike's athletic apparel and footwear. Nike is a well-known sports brand, and this commercial aims to promote their products while also conveying a powerful message.
The target audience for this commercial is primarily young athletes and sports enthusiasts, but it also appeals to a wider audience interested in social justice and equality. The commercial specifically targets individuals who value standing up for their beliefs and pushing boundaries.
Now, let's discuss the advertising techniques used in this commercial. Firstly, Nike employs the use of a celebrity endorsement by featuring Colin Kaepernick, who is known for his activism and controversial stance on racial injustice. This technique helps create a strong association between Nike and the values Kaepernick represents.
Secondly, the commercial uses emotional appeal by showcasing various athletes, including those who have faced challenges and societal barriers. It taps into the viewers' emotions and inspires them to pursue their dreams fearlessly.
Additionally, the commercial incorporates a narrative structure by sharing stories of athletes who have overcome adversity. This technique creates a connection between the viewers and the athletes, making the message more relatable and impactful.
The message that the commercial tries to convey is twofold. Firstly, it emphasizes the importance of staying true to oneself and pursuing dreams, no matter the obstacles. Secondly, it supports the idea of social justice and equality, encouraging individuals to stand up for their beliefs.
In terms of effectiveness, this commercial has been widely discussed and received both positive and negative reactions. As a consumer, I found the technique of using Colin Kaepernick's endorsement to be powerful and thought-provoking. It successfully captured my attention and made me reflect on the values and principles I align with as a consumer.
However, it's worth noting that the commercial faced some backlash from certain groups who disagreed with Kaepernick's activism. Despite the controversy, the commercial generated significant buzz and sparked conversations about the intersection of sports, activism, and consumerism.
In conclusion, the Nike "Dream Crazy" commercial effectively promotes the brand's products while delivering a strong message about perseverance and social justice. By utilizing celebrity endorsement, emotional appeal, and a compelling narrative, Nike created a memorable and impactful advertisement. Whether you agree or disagree with the message, it's undeniable that the commercial successfully engaged viewers and initiated important conversations.
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