Mercedes-Benz Introduces MBUX Collectibles In-Car NFT Gallery
Mercedes-Benz, the luxury car brand known for its sleek designs and innovative technology, has once again made headlines with its latest update to the Mercedes-Benz Operating System (MB.OS). During this year’s Consumer Electronics Show (CES) in Las Vegas, the company showcased the new MBUX Collectibles digital gallery feature that allows users to browse NFTs related to the brand.
MBUX Collectibles
The new feature, aptly named ‘MBUX Collectiables’, is a part of the popular Mercedes-Benz User Experience (MBUX) dashboard. It offers users a unique experience by combining traditional luxury vehicles with the exciting and growing world of NFTs.
Leading the Way in the Web3 Movement
Mercedes-Benz’s foray into NFTs is not its first venture into the world of blockchain technology. In 2020, the company piloted a project to track CO2 emissions from its cobalt supply chain using blockchain. This move showcases Mercedes-Benz’s commitment to sustainability and innovation in its operations.
Furthermore, by embracing NFTs and incorporating them into their latest operating system update, Mercedes-Benz is positioning itself as a pro-Web3 brand, connecting with the younger generation and staying on top of industry trends.
A Look into Mercedes-Benz’s NFT Collections
Last year, Mercedes-Benz made waves in the NFT world by launching its first NXT Icon collection featuring 18,860 digital collectibles. The collection was a success, with all NFTs being sold out within hours of their release. This year, the company released its second NXT Icon collection, further solidifying its presence in the NFT market.
In addition to these collections, Mercedes-Benz also debuted ‘Maschin’, its first NFT collection, in April of last year. These digital collectibles will now be displayed on the revised MBUX collectibles dashboard, making them easily accessible for users.
